Portfolio
João de Mendonça Salim
Interactive Designer · Creative Technologist · AI Researcher
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Journey
Drag or swipe to explore my path — from Brazil to UCF and beyond.
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About
Programming & Frameworks
AI & Machine Learning
Design & Prototyping
3D Fabrication
Product & Marketing
Creative technologist and human-centered design practitioner with a background in interactive experience design, narrative systems, and applied artificial intelligence. M.A. Digital Media candidate at the University of Central Florida with peer-reviewed publications in games research and AI ethics.
Demonstrated experience designing immersive public exhibits, developing multilingual digital products, and leading cross-functional projects from concept to launch. Skilled in storytelling, UX design, program management, and building scalable interactive systems.
International student from Brazil and first-generation graduate student. Research and creative practice are informed by questions of ethical technology, community resilience, and public education — motivated in part by the 2022 Petrópolis disaster and a commitment to building digital systems that support human understanding and collective care.

Education
2025 – 2026
Master of Arts in Digital Media
University of Central Florida
- Dean's Fellowship Recipient · GPA: 4.0
- Graduate Teaching Assistant
- Research Assistant under Dr. Sercan Sengun
- Thesis: AI, cognitive ethics, and academic identity in digital culture
2022 – 2024
Bachelor of Arts in Digital Media
University of Central Florida
- Seneff Honors College Scholar
- Adam T. Lee Endowed Scholarship in Digital Media Excellence
2019 – 2021
Associate of Arts in General Studies (Honors)
Valencia College — Seneff Honors Program
Projects
Selected work across development, research, and creative practice.
AI / Machine Learning

DIRT — Disaster Image Recognition & Triage
Multi-model deep learning pipeline for humanitarian disaster response
Web Development

Florida Drive Easy
Multilingual DMV exam prep platform serving 4 languages

Tall2Ride
Theme park ride height requirement checker — 1,154 rides at 101 parks

Newt Mobility — App, Website & 3D Engineering
UI/UX design, frontend development, and 3D printing production for electric mobility startup
Mobile App

ARCA — Disaster Relief Application
Collaborative mobile platform for disaster management and relief
UI/UX Design

Quest Me
UI/UX concept for a randomized quest mobile app
Video Production

Newt Mobility — Promotional Launch Video
Cinematography, direction, and editing for electric vehicle launch
Interactive Art

Holocaust Memorial Interactive Exhibit
Physical interactive installation — credited alongside Ralph Appelbaum Associates

DTO Project — City of Orlando
Interactive artistic installation for downtown Orlando storefronts

Red Manifest
Gothic interactive fiction with procedural audio and mobile-compatible HTML

HOLD 404
Interactive exploration of digital absence and interface failure

Vista Page — Culture Jam Game
Experimental platform critiquing algorithmic attention economies

NonSense Games
Micro-game anthology subverting player expectations
Creative Coding

Quantum Quest
Adventure game exploring game design mechanics in p5.js
Research & Publications
Academic work exploring games, AI, ethics, and digital culture.
Community Contextualization of Mobile Game Ads Through YouTube Essays
Games Research and Practice (ACM)
Cataloging the World Exhibition: A Living Survey of Physical World Representations in Videogames
International Conference of the Immersive Learning Research Network (iLRN) — Greece
A Graduate Student Perspective on AI Augmentation, Ethics, and the Emergence of the Academic Cyborg
Frontiers in Computer Science
UCF STARS Repository — Undergraduate Thesis — 103 downloads
Scholarly Service
Peer Reviewer for Games Research and Practice (ACM)